Book a Strategy Call
TikTok Ads

TikTok Ads That Reach Australia's Fastest-Growing Audience

TikTok ad strategy and execution for service businesses ready to capture younger, mobile-first customers.

Book a Free Strategy Call See How It Works
The Short Version

What it is, and who it's for.

What it is

TikTok ad campaigns built around lead generation — audience research, creative guidance native to the platform, lead-gen campaigns, pixel + Events API setup, and conversion tracking.

  • Native TikTok creative strategy
  • Lead-gen and traffic campaigns
  • Pixel + Events API setup
  • Conversion tracking from day one

Who it's for

Service businesses targeting Gen Z and younger millennials, especially in visual or lifestyle-relevant categories. Also businesses willing to invest in platform-native video creative rather than ported Facebook ads.

  • Beauty, salons, fitness, wellness
  • Cosmetic dentistry and aesthetics
  • Pet services, mobile services
  • Younger-buyer real estate categories
Key Features

Six capabilities, built around your business.

Audience research

Interest, behaviour, and demographic targeting calibrated to TikTok's unique audience dynamics.

Creative production guidance

Native TikTok creative direction — what works on the platform vs what gets ignored.

Lead-gen campaigns

TikTok Lead Generation campaigns with native lead forms wired into your CRM.

Pixel setup

TikTok Pixel + Events API for accurate, iOS-resilient conversion tracking.

Conversion tracking

Full-funnel conversion tracking — view, click, lead form, booking, revenue.

Reporting

Live Looker Studio dashboard with cost per lead, video performance, and audience breakdowns.

How It Works

From kickoff to compounding returns, in four steps.

  1. Strategy

    Map audience, offer, creative angle, and budget — set against industry benchmarks.

  2. Creative

    Concept native-TikTok creative or guide your team's production with tested frameworks.

  3. Launch

    Pixel + Events API live, campaigns launch with tracking on every conversion point.

  4. Optimise

    Creative refresh every 1-2 weeks (TikTok rewards velocity), audience iteration, bid tuning.

Tools We Use

The platforms behind the program.

TikTok Ads Manager TikTok Pixel Events API Google Analytics HubSpot Looker Studio Zapier Mailchimp
Pricing

Transparent pricing. No surprises.

Indicative starting prices. Final scope confirmed after the free strategy call.

Starter
Starts from
$2,500
+ $1,200/mo

Setup + management

  • TikTok Pixel + Events API setup
  • Up to 2 campaign objectives
  • Single creative angle support
  • Weekly performance review
  • Monthly reporting + strategy call
Book a Strategy Call
Most popular
Growth
Starts from
$3,500
+ $2,500/mo

Multi-angle + retargeting

  • Everything in Starter
  • Up to 4 campaign objectives
  • Multi-angle creative testing
  • Retargeting funnel + lead forms
  • Bi-weekly strategy calls
  • Custom Looker Studio dashboard
Book a Strategy Call
Scale
Starts from
$5,000
+ $5,000/mo

Creative production partnership

  • Everything in Growth
  • Unlimited campaign objectives
  • Creative production via partners
  • Advanced audience + behaviour targeting
  • Weekly strategy + creative reviews
  • CRM-attributed conversion reporting
Book a Strategy Call
Questions

Common questions about tiktok ads.

Honest answer: depends. If your buyer skews under 40 and your product is visually demonstrable (beauty, fitness, food, transformation services), yes. If you sell B2B compliance software to CFOs, no. We tell you upfront.

Highly recommended — TikTok rewards native-feeling creative over polished ads. Three viable paths: your team films simply (UGC style), a TikTok-native freelancer films for you, or our Scale tier production partnership. Polished TV ad-style production rarely works on TikTok.

$1,500/month minimum ad budget for TikTok. Below that, audience learning is too slow to be useful. Most service businesses hit useful ROI at $2,500-5,000/month spend levels.

4-6 week learning phase, similar to Meta. Creative velocity matters — accounts that refresh creative every 1-2 weeks dramatically outperform accounts that don't. We build creative refresh into the program.

Standard scope. TikTok Pixel + Events API (server-side tracking) configured as part of the setup fee. Without server-side tracking, your conversion data is incomplete and optimisation suffers.

Flat monthly fee tied to scope, not percentage of ad spend. Same model as our Google and Meta Ads — your incentive and ours stay aligned regardless of monthly spend levels.

Ready when you are

Get a free 15-minute audit of your tiktok ads.

Tell us what you're running and what's not working. We'll come back with three specific opportunities to capture more revenue — even if you don't work with us.

Book Your Free Strategy Call

No pressure. No sales pitch. Just clarity.