Campaign setup
Set up a simple campaign structure based on your offer, audience, location and goal.
Paid Ads
Paid Ads Setup & Campaign Support for Small Businesses
Practical support to help small businesses set up, launch and improve paid advertising campaigns across Meta, Google, TikTok and YouTube.
MetaGoogleTikTokYouTube
Ad Campaign
Offer or Landing Page
Lead Form or Website Visit
Enquiry
Follow-Up
Campaign setup
Ad spend separate
Campaign Flow
Turn ad clicks into clearer enquiry opportunities.
Paid ads work best when the offer, landing page, lead form, tracking and follow-up process are all connected.
Ad platform
Campaign
Landing page or lead form
Customer enquiry
Follow-up process
Ad spend is separate from Stralynx service fees and is paid directly to the advertising platform.
What It Helps With
Practical paid advertising support without the heavy agency retainer.
Ad copy and messaging
Write practical ad copy that clearly explains the offer and encourages the right customer action.
Audience or keyword setup
Set up basic audience targeting for social platforms or keyword direction for search campaigns.
Lead forms or landing page direction
Recommend whether the campaign should send people to a lead form, website page or landing page.
Tracking check
Check basic tracking where practical so campaign activity can be reviewed more clearly.
Monthly optimisation support
Review campaign performance and suggest practical improvements to budget, targeting, copy or creative.
Paid Ads Packages
Simple paid ads support packages.
Clear options for small businesses that want help setting up or improving paid ad campaigns. Ad spend is separate and paid directly to the advertising platform.
Starter Campaign Setup
$400
Best for small businesses that want help preparing ad accounts and launching one simple campaign.
- Meta ad account readiness check
- Google Ads account readiness check
- One campaign setup (Meta or Google)
- Basic ad copy
- Basic audience or keyword setup
- Lead form or landing page direction
- Simple tracking check where practical
- Launch checklist
Ad spend is separate.
Book a Strategy CallMonthly Campaign Support
$250
Best for businesses already running ads or starting with a modest monthly ad budget.
- Monthly campaign review
- Basic optimisation suggestions
- Ad copy refresh suggestions
- Budget review
- Audience or keyword review
- Simple performance summary
- One monthly check-in or written update
Ad spend is separate.
Book a Strategy CallGrowth Ads Support
$550
Best for businesses that want more active support across one or two ad platforms.
- Everything in Monthly Campaign Support
- Up to 2 platforms reviewed
- More detailed campaign optimisation
- Creative and testing recommendations
- Landing page or lead form improvement suggestions
- Monthly performance summary
- Priority actions for next month
Ad spend is separate.
Book a Strategy Call
Platform Fit
Different platforms suit different goals.
The right platform depends on your offer, audience, budget and how customers usually search or discover your business.
Meta Ads
Useful for local awareness, offers, retargeting and service businesses with visual proof or clear customer pain points.
Google Ads
Useful when customers are already searching for a service, quote, booking or local provider.
TikTok Ads
Useful for visual, educational or attention-led campaigns where short-form creative suits the audience.
YouTube Ads
Useful for awareness, retargeting and simple video campaigns where the business has suitable video assets.
Not every business needs every platform. We recommend starting with the platform that best fits the offer and budget.
Included
What is included in paid ads support?
- Basic campaign setup
- Ad account readiness check
- Simple ad copy support
- Basic audience or keyword setup
- Lead form or landing page direction
- Basic tracking check where practical
- Monthly review depending on package
- Simple performance summary depending on package
- Practical next-step recommendations
Exact setup depends on your ad accounts, website, offer, landing page, tracking access and available creative assets.
How It Works
A simple process for launching or improving paid ads.
Review
We review your offer, website, ad accounts, current campaigns and customer journey.
Plan
We confirm the platform, campaign goal, budget range, audience or keyword direction and landing page or lead form approach.
Setup
We set up the agreed campaign structure, basic ad copy, targeting and tracking checks where practical.
Launch
The campaign is launched once the setup is reviewed and the ad spend budget is confirmed.
Improve
For monthly packages, we review performance and suggest practical improvements to budget, copy, creative, targeting or landing page flow.
Questions
Common questions about paid ads.
We can help with common platforms such as Meta Ads and Google Ads. TikTok Ads and YouTube Ads can also be discussed depending on your business, offer, budget and available creative assets.
No. Paid ads results depend on the offer, budget, audience, creative, landing page, competition and follow-up process. We focus on practical setup, clear review and sensible improvement rather than guaranteed outcomes.
Not always, but many campaigns perform better when the customer lands on a clear page or form that matches the ad. If a landing page is needed, it can be quoted separately.
Basic creative direction and ad copy can be included. Full creative production, photography, videography or advanced video editing is not included unless quoted separately.
Daily campaign management is not included in the standard packages. Monthly Campaign Support and Growth Ads Support are designed for practical review and improvement, not full daily management.
CRM integration is not included by default. If you need lead forms or ad enquiries connected into a CRM, we can review the setup and quote it separately.
The right ad budget depends on your industry, location, offer and goals. We can discuss a sensible starting budget during the strategy call, but the final ad spend is always controlled by you.