Google Ads

Google Ads That Convert — Not Just Click

Performance-focused Google Ads campaigns with smart targeting, AI-driven optimisation, and integrated lead capture.

The Short Version

What it is, and who it's for.

What it is

Search, Performance Max, and YouTube campaigns built around conversion economics — not click volume. Tight targeting, custom landing pages, full conversion tracking, and monthly optimisation tied to cost per qualified lead.

  • Strategy built on margin maths
  • Custom landing pages, not your homepage
  • Conversion tracking that actually works
  • Monthly optimisation tied to lead cost

Who it's for

Service businesses with capacity to grow, a clear customer LTV, and a realistic monthly ad budget ($2k+). Especially businesses where "[service] near me" searches are revenue-relevant.

  • Local service businesses
  • Tradies (emergency + scheduled work)
  • Dental, medical, and allied health
  • Real estate (buyer + vendor campaigns)
Key Features

Six capabilities, built around your business.

Campaign strategy

Audience, offer, channel, and budget strategy built on lifetime value — not vanity reach.

Keyword research

Australian-specific keyword research with commercial intent scoring — built around your actual customer language.

Ad copy

Conversion-focused ad copy with extensions, sitelinks, and structured snippets — split-tested continuously.

Landing page integration

Dedicated landing pages per campaign — never your homepage, never a generic services page.

Conversion tracking

GA4, Tag Manager, offline conversion imports — every booking attributable to its source campaign.

Monthly optimisation

Weekly bid + creative tuning, monthly strategy reviews with cost-per-lead and ROAS reporting.

How It Works

From kickoff to compounding returns, in four steps.

  1. Strategy

    Map your offer, LTV, target CPA, and realistic budget — before building anything.

  2. Build

    Campaigns, ad groups, ads, extensions, tracking, and dedicated landing pages.

  3. Launch

    Campaigns go live with full conversion tracking and weekly performance reviews.

  4. Optimise

    Continuous bid adjustments, creative testing, and monthly strategy refinement.

Tools We Use

The platforms behind the program.

Google Ads Google Analytics 4 Search Console Google Tag Manager Looker Studio HubSpot Zapier GoHighLevel
Pricing

Transparent pricing. No surprises.

Indicative starting prices. Final scope confirmed after the free strategy call.

Starter
Starts from
$2,500
+ $1,200/mo

Setup + management

  • Campaign build + tracking setup
  • Up to 2 campaign types
  • Single landing page included
  • Weekly bid optimisation
  • Monthly reporting + strategy call
Book a Strategy Call
Scale
Starts from
$5,000
+ $5,000/mo

Multi-location enterprise

  • Everything in Growth
  • Unlimited campaign types
  • Multi-location campaign architecture
  • Custom audience + RLSA layers
  • Weekly strategy calls
  • Offline conversion + CRM attribution
Book a Strategy Call
Questions

Common questions about google ads.

Honestly: $2,000/month minimum ad spend is the entry point where ROI maths work. Below that, the cost of management eats too much of the return. We tell you upfront if the numbers don't work for your industry yet.

Flat monthly fee tied to scope, not percentage of ad spend. Aligns our incentives with yours — we get paid the same whether you spend more or optimise to spend less efficiently. No "more spend = more fee" perverse incentive.

Search Ads: qualified leads typically arrive within 2-3 weeks. Performance Max: 4-6 weeks learning phase before optimisation kicks in. We set conversion-tracked baselines so you see what's working from day one.

Yes, including the tricky parts (asset groups, signals, audience exclusions, conversion value rules) that most agencies skip. PMax done badly burns budget — done well, it's one of the best campaigns available.

Yes. Live Looker Studio dashboard with every metric that matters — impressions, clicks, conversions, cost per lead, ROAS, by campaign, ad group, keyword, and location. No black box.

You do. Always. We get managed access under your Google Ads MCC. If we part ways, you keep the account, the data, the conversion history, and the audiences. No ransom, no rebuild from scratch.

Ready when you are

Get a free 15-minute audit of your google ads.

Tell us what you're running and what's not working. We'll come back with three specific opportunities to capture more revenue — even if you don't work with us.

Book Your Free Strategy Call

No pressure. No sales pitch. Just clarity.